With a saturation of brands offering almost exactly same service, how do you become the brand that customers develop an emotional connection with?
Hear from some top marketing experts and entrepreneurs on what makes a great brand. Including:
Kevin Roberts, Chief Executive Officer Worldwide of Saatchi & Saatchi, on creating an emotional response in [...]
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It is no secret that the emerging economies are now seeing some very good results in terms of growth and ROI. This is the case across all industries not only for the hospitality sector.
Integral to anyone moving into these areas is the need for a local partner who understands the continuing obstacles faced with [...]
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With the IPO of Facebook possibly today and Google combining the social world (Google+) with Search (Search+), the online giants are positioning themselves for an almighty battle. There is only one winner on the web and we are all about to watch who that will be. But what does it all mean for you?
In [...]
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Standing out from the crowd can be very difficult in such a saturated hospitality market. The development of hotels with a higher value placed on design, creativity and atmosphere is an area of contention for our experts.
In this briefing we hear from; Arnaud de Saint-Expuery, of the Andaz at Liverpool Street, on the benefits [...]
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In this week’s briefing we hear from some key experts about the importance of the workforce, and the importance of getting the right candidate the first time. With a motivated and dedicated workforce a company can have unrivalled success.
We also hear about why, as a business owner, you must understand the nature of employment [...]
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The summer of 2012 promises to be a big year for the UK hospitality market. Many argue it is a chance to showcase London as the place to be for business and leisure. A base for investments and a lifestyle choice.
In this briefing we hear why London remains a prominent city on the global [...]
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This week’s briefing is a little different. A short feature with a host of experts speaking about the impact of digital technology and the changing dynamics of the hospitality business. Are you prepared for disruptive technology? Have you fully embraced the social world? Do you have all the data to make decisions? What are your [...]
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Accepting the fact that ‘uncertainty is certain’ is a truth that is seen in today’s market. Understanding how you can mitigate this uncertainty can be done by employing the right people. Companies are now making the changes to their staff that will mean improved efficiencies and a sought after personalised service for customers. In this [...]
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There are still many effects that the recession has bought on the hospitality market. Not least the fact that we are not yet seeing the buoyancy that was seen pre-2007. Sharing their thoughts in this week’s briefing are experts that give insights on a variety of variables that could still effect the nature and speed [...]
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All industries are learning about the new ways they can engage with their customers, clients and partners and perhaps most importantly potential customers. But is the hospitality industry lagging behind most others when it comes to embracing these new technologies? In this briefing we hear from some key experts about how they are using, and [...]
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