Hear from some top marketing experts and entrepreneurs on what makes a great brand. Including:

Integral to anyone moving into these areas is the need for a local partner who understands the continuing obstacles faced with [...]]]> It is no secret that the emerging economies are now seeing some very good results in terms of growth and ROI. This is the case across all industries not only for the hospitality sector.

Integral to anyone moving into these areas is the need for a local partner who understands the continuing obstacles faced with a fast-moving, unknown market.

In this briefing we hear from:

• Konstanze Auernheimer, of STR Global, on the conditions for opportunity in hospitality across all 4 BRIC economies

• Andrew Sangster, of Hotel Analyst, speaking about measuring the risk and reward of moving into these markets.

• And James Lisbon, of Mishcon de Reya, about investment opportunities in Russia, Latin America and Africa

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In [...]]]> With the IPO of Facebook possibly today and Google combining the social world (Google+) with Search (Search+), the online giants are positioning themselves for an almighty battle. There is only one winner on the web and we are all about to watch who that will be. But what does it all mean for you?

In this briefing we hear from:

• Thomas Power, Founder and Chairman of Ecademy, on Facebook vs. Google having the similarities of Pepsi vs. Coca Cola.

• Louis Gray, the now Product Marketing Manager of Google+, on how to measure the return on investment in social media

• And from Ramona Mehta, Partner at Mishcon de Reya, on how businesses reputations can be propelled or tarnished instantly in this digital age.

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In this briefing we hear from; Arnaud de Saint-Expuery, of the Andaz at Liverpool Street, on the benefits [...]]]> Standing out from the crowd can be very difficult in such a saturated hospitality market. The development of hotels with a higher value placed on design, creativity and atmosphere is an area of contention for our experts.

In this briefing we hear from; Arnaud de Saint-Expuery, of the Andaz at Liverpool Street, on the benefits of being located in a creative area, Robert Cook, of Hotel du Vin and Malmaison (at the time of the interview, and now CEO of De Vere Village), on maintaining and looking for buildings with features, and Paul Slattery, of Otus & Co., who doesn’t believe the features are why people choose to stay in hotels.

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We also hear about why, as a business owner, you must understand the nature of employment [...]]]> In this week’s briefing we hear from some key experts about the importance of the workforce, and the importance of getting the right candidate the first time. With a motivated and dedicated workforce a company can have unrivalled success.

We also hear about why, as a business owner, you must understand the nature of employment law to mitigate any disputes in the future, which can be a costly and time-consuming exercise.

This week we hear from Colin Stanbridge of the London Chamber of Commerce, Surinder Arora of Arora Hotels, and Will Winch of Mishcon de Reya

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In this briefing we hear why London remains a prominent city on the global [...]]]> The summer of 2012 promises to be a big year for the UK hospitality market. Many argue it is a chance to showcase London as the place to be for business and leisure. A base for investments and a lifestyle choice.

In this briefing we hear why London remains a prominent city on the global stage as well as the continuing challenges the city faces to maintain that status. Interviews included are with Colin Stanbridge, of the London Chamber of Commerce, Ramona Mehta, Partner at Mishcon de Reya and Arnaud de Saint-Exupery, of the Andaz at Liverpool Street are in this briefing.

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