Director of Sales - Barcelona, Spain

Lead the commercial success of one of Barcelona's most established international hotels.

An exciting opportunity has arisen for an accomplished hospitality sales leader to join a highly successful hotel in the heart of Barcelona as Director of Sales.

We are exclusively recruiting for an accomplished Director of Sales to join a high-profile upscale hotel in the heart of Barcelona’s financial district. This is a significant leadership opportunity for a commercially driven hospitality professional with a proven track record in city-centre hotel sales, revenue growth and team leadership.

This flagship property is recognised as one of the city's leading business hotels, offering extensive meeting and event facilities, multiple dining venues and a strong reputation within the corporate, MICE and leisure markets. As Director of Sales, you will play a pivotal role in driving revenue growth, enhancing market share and leading a high-performing sales team.

The Opportunity

Reporting to the General Manager and working closely with the wider commercial leadership team, you will be responsible for developing and executing the hotel's sales strategy, identifying new business opportunities and maximising performance across corporate, group, leisure and MICE segments.

Key responsibilities include:

• Developing and delivering the annual commercial and sales strategy.
• Driving revenue, ADR, occupancy and RevPAR performance.
• Leading, coaching and developing a proactive sales team.
• Identifying and securing new business opportunities and strategic partnerships.
• Building and maintaining relationships with key corporate accounts, agencies, event organisers and travel partners.
• Collaborating closely with revenue management, marketing and operations to deliver commercial objectives.
• Analysing market trends, competitor activity and customer insights to identify growth opportunities.
• Representing the hotel at industry events, trade shows and networking functions.

About You

To be successful in this role, you will bring:

• A minimum of five years' commercial experience within the hospitality sector.
• At least three years' experience leading hotel sales teams.
• Proven success in achieving revenue growth and market share objectives.
• Strong experience across corporate, group and MICE segments.
• Excellent leadership, coaching and stakeholder management skills.
• Strong commercial acumen with the ability to analyse performance data and develop strategic action plans.
• Experience using Delphi FDC or similar CRM and commercial systems.
• Outstanding communication, presentation and negotiation skills.
• A proactive, results-driven and customer-focused approach.
• Fluency in Spanish & English.
• Candidates must be eligible to work in the EU as sponsorship is not provided.

Previous experience with an international hotel brand would be highly advantageous.

Why Apply?

This is an exceptional opportunity to join a market-leading hotel and make a significant impact within a highly competitive and dynamic destination. You will have the autonomy to shape commercial strategy, develop a talented team and contribute directly to the continued success of a recognised hospitality brand.

If you are a driven hospitality sales professional looking for your next leadership challenge in Barcelona, we would love to hear from you.

For a confidential discussion or to apply, please contact our hospitality recruitment team.