Director of Sales & Marketing - Barcelona

An exceptional opportunity has arisen for an accomplished Director of Sales & Marketing to lead the commercial strategy of a prestigious, internationally branded hotel in Barcelona.

Located on one of the city's most prominent avenues, this well-established property enjoys a strong reputation within Barcelona's competitive business hotel market. With extensive, recently renovated conference and events facilities, multiple dining outlets and an enviable city-centre location, the hotel offers an exciting platform for an ambitious commercial leader to drive further growth and strengthen its market position.

Reporting directly to the General Manager, the Director of Sales & Marketing will be a key member of the Executive Team, responsible for defining and delivering the hotel's overall sales and marketing strategy. This is a high-profile role requiring a commercially astute, results-oriented individual who can combine strategic vision with a proactive, hands-on approach to business development and team leadership.

The Opportunity

Taking ownership of the hotel's commercial performance, you will lead and develop the Sales & Marketing function, driving revenue growth across Rooms, Meetings & Events (MICE) and Food & Beverage.

Working closely with the General Manager and Director of Revenue, you will identify new business opportunities, maximise existing account potential and ensure the hotel's sales strategies remain aligned with market demand and competitive positioning.

Key responsibilities will include:

• Developing and implementing comprehensive sales and marketing strategies to maximise revenue and market share across all hotel revenue streams.
• Leading, motivating and developing the Sales, Catering, Events and Marketing teams, establishing clear objectives and a strong performance-driven culture.
• Driving business development across local, national and international markets, building influential relationships with key corporate, agency and leisure accounts.
• Maximising the potential of existing client relationships while identifying and securing new business opportunities.
• Monitoring market conditions, competitor activity, booking patterns and commercial trends to inform strategic decisions and proactively respond to changing demand.
• Taking responsibility for sales budgets, forecasting, action plans and performance reporting, ensuring commercial objectives are achieved.
• Analysing account and segment performance, interpreting STR data and presenting business strategies and results to the Executive Team and ownership.
• Working in close partnership with the Director of Revenue to optimise pricing, business mix and overall hotel performance.
• Maintaining strong relationships with the international brand's global sales network and leveraging its wider commercial resources.

The Ideal Candidate

We are seeking an established hotel commercial leader with a successful track record in a senior Sales & Marketing position within an internationally branded, city-centre hotel environment.

You will bring a strong understanding of the Barcelona hospitality market, together with the commercial acumen, strategic thinking and leadership capabilities required to deliver results in a highly competitive environment.

Ideally, you will offer:

• A minimum of four years' experience in a leading hotel sales function, preferably within an international hotel group and a competitive city-centre market.
• A degree-level qualification in Hospitality Management or a related discipline.
• Excellent knowledge of local and international hospitality markets, with an established network of commercial relationships.
• A proven ability to develop and execute effective sales strategies, generate new business and consistently achieve commercial targets.
• Strong analytical capabilities, with the ability to interpret market intelligence, financial performance indicators and competitive data.
• Experience leading, developing and motivating multi-disciplinary commercial teams.
• Outstanding communication, presentation, negotiation and relationship-building skills.
• Full professional fluency in Spanish and business-level fluency in English, both written and spoken.

You will be commercially driven, decisive and highly organised, with the confidence to influence at executive level while remaining visible, approachable and actively involved in the day-to-day leadership of your team.

The Opportunity & Package

This is an exciting opportunity to take on a significant commercial leadership position within an established international hospitality organisation, with the scope to influence the future performance and market positioning of a key Barcelona hotel.

The organisation offers:

• Competitive remuneration, dependent on experience and qualifications.
• Performance-related bonus opportunity, with a current target of 20% of gross annual salary.
• Open-ended, full-time employment contract.
• Access to international hotel employee accommodation rates across the group's global portfolio.
• Access to international training and professional development resources.

If you are an ambitious hotel Sales & Marketing professional with the commercial vision, leadership credentials and market expertise to make a meaningful impact, we would be delighted to hear from you.